Food brand
Wah Foods
A food brand site built to carry the product range and the story around it.
What They Came With
A food brand sells on appetite and trust at the same time. The site has to make the product look like something you want to eat and simultaneously answer the sourcing and ingredient questions that decide a repeat purchase.
What We Did About It
Product presentation that does the appetite work
Photography given room, with the range navigable rather than listed.
The trust questions answered on the page
Ingredients, sourcing and process, where a buyer looks for them rather than in an FAQ.
Built light
Food sites are image-heavy by nature, so the image pipeline was the performance work.
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