Growth infrastructure
Stickly
Our own product: rewards for referrals, reviews and follows, from one script tag.
What They Came With
Referral and loyalty tools ask a product team for a integration project. The product only works if a founder can add it in an afternoon, which constrains almost every architectural decision.
What We Did About It
One script tag, nothing else required
The widget carries its own identity, signing and state, so adding it does not mean changing the host application.
Rewards paid in the host product's own credits
Which means the integration has to be safe: per-key signing secrets and opaque user identifiers, so a customer's users are never exposed.
A dashboard separate from the landing page
Marketing on the apex domain, the app on its own subdomain, so neither constrains the other.
What This Project Drew On
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Our own product: real-time map search that finds local businesses without a website.
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