Web & Commerce
Online Stores That Finish the Sale
Traffic is rarely the problem. The drop happens between the product page and the payment confirmation, and that is the part we build for.
What the Engagement Actually Covers
Catalogue that can be navigated
Variants, filters and search that work on a phone. A catalogue nobody can narrow down is a catalogue nobody buys from.
A checkout with as few steps as the payment allows
Guest checkout, saved addresses, UPI and cards through Razorpay or Cashfree, and no field that is not legally or logistically required.
Bulk and B2B pricing where you need it
Quantity breaks, customer-group pricing and quote requests. We built exactly this for TradeUno's fabric buyers.
Inventory and order flow
Stock that is accurate, order statuses customers can see, and the notification emails that stop the "where is my order" calls.
Analytics down to the product
GA4 ecommerce events for view, add-to-cart, checkout and purchase, so the funnel is a number and not a guess.
When to Buy This, and When Not To
This is for you if
- You sell more than a handful of SKUs and the current store cannot cope
- You sell B2B and need pricing the platform does not support
- Your conversion rate is below 1% and you do not know why
This is not for you if
If you are testing whether the product sells at all, do not commission a store. Sell through a marketplace or an Instagram link first, and build once there is demand to serve.
Projects That Used This
B2B commerce
TradeUno
A fabric storefront built for buyers who order by the metre, not by the piece.
Read the case study
Travel marketplace
Thrillophilia
A travel marketplace carrying thousands of tours, activities and destinations.
Read the case study
Food brand
Wah Foods
A food brand site built to carry the product range and the story around it.
Read the case study
What Clients Ask Before Signing
Shopify or custom?
Shopify for most catalogues: the payments, tax and shipping problems are already solved and you get an admin your team already understands. Custom when the pricing logic, the integrations or the buyer flow are things Shopify cannot express — which is roughly where B2B starts.
Can you migrate my existing store?
Yes, including products, variants, customers, orders and URL redirects. The redirect map is the part that protects your search traffic, and it is the part most migrations get wrong.
Do you handle the product photography?
No. We will tell you what the shots need to be and how many, and we can introduce you to people who do it well, but we do not shoot.
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