Product pages written by the supplier
Specification sheets are not persuasion. The reasons people actually buy are rarely on the page.
Industry
Your store already sells. The site has to sell the same way — which means answering the questions your counter staff answer every day.
Specification sheets are not persuasion. The reasons people actually buy are rarely on the page.
Forced accounts, surprise shipping costs and a payment step that fails silently on UPI. Each one costs a measurable share of the cart.
Online stock and shop stock disagree, and somebody has to apologise.
Sizing, materials, delivery time, returns and real photography, on the page rather than in a policy link.
Guest checkout, UPI first, shipping shown before the last step.
One source of truth between the shop counter and the website.


Food brand
A food brand site built to carry the product range and the story around it.
Read the case study
B2B commerce
A fabric storefront built for buyers who order by the metre, not by the piece.
Read the case study
Travel marketplace
A travel marketplace carrying thousands of tours, activities and destinations.
Read the case studyMargin and the customer relationship. The marketplace keeps both. The usual answer is to run both and use your own store for repeat buyers, bundles and launches.
State the policy plainly on the product page and automate the request. Most return friction is a support cost, not a logistics one.
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