Agency site
Crece
A super-app brand site covering a product range aimed at financial careers.
What They Came With
A multi-product brand has to explain several things without the homepage becoming a directory. The structure has to let someone arrive for one product and discover the rest.
What We Did About It
A homepage that leads with one claim
The range is reachable from it, but it is not the first thing it says.
A page per product, each able to stand alone
Because most arrivals will be to a product page, not the homepage.
A design system rather than a set of screens
So a new product page does not mean a new design round.
What This Project Drew On
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