Preschool
The Horizon
A preschool and daycare site built around one action: booking a tour.
What They Came With
A parent choosing a preschool is doing two things at once — deciding whether they trust you with their child, and finding out whether the logistics work. Everything on the site has to serve one of those, and the second one ends in a visit.
What We Did About It
Tour booking as the only primary action
Every page carries it. Nothing else competes for the position, because nothing else is the decision a parent makes online.
Programmes written for the age, not the brochure
What a day looks like, what the ratios are, what is included — the things parents ask on the call, answered before it.
Reassurance where it is looked for
Safety, staff and facilities presented as evidence rather than as claims, with real photography of the real space.
What This Project Drew On
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