Product site
Kalt
A commercial refrigeration brand site, built around specifications.
What They Came With
Every buying decision here comes down to a number: holding temperature, capacity, ambient rating. A site that hides the specification behind marketing copy fails the only question being asked.
What We Did About It
Specification in the navigation itself
The product menu carries each unit's temperature range, so a buyer can narrow before they click.
A page per product and a page per industry
Because buyers arrive both ways — looking for a deep freezer, or looking for whatever a bakery needs.
A comparison view
The question is always "which of these two", so the site answers it directly.
What This Project Drew On
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