Custom Software & Apps
Ship the Version That Tells You Whether to Keep Going
An MVP is not a cheap version of the product. It is the smallest thing you can put in front of real users that would change your mind if it failed.
What the Engagement Actually Covers
Scoping down, on purpose
The first session is about what to leave out. Most MVP briefs we receive contain two products, and finding the one that matters is the highest-value hour of the engagement.
One real user journey, finished
Signup to the moment of value, working end to end. A half-built second feature teaches you nothing; one complete journey teaches you everything.
Auth, payments and data, properly
The boring infrastructure done right the first time, because it is what you will be stuck with if the product works.
Instrumentation before launch
You cannot learn from an MVP you cannot measure. Events on activation, retention and drop-off go in before the first user does.
When to Buy This, and When Not To
This is for you if
- You have a clear hypothesis and need evidence for it
- You are raising and need something investors can use
- You have paying interest and nothing to sell yet
This is not for you if
If the idea has not been described to a potential user yet, building is premature. Thirty conversations cost nothing and will change the scope more than we can.
Projects That Used This
Lead intelligence
Mantis Ai
Our own product: real-time map search that finds local businesses without a website.
Read the case study
Growth infrastructure
Stickly
Our own product: rewards for referrals, reviews and follows, from one script tag.
Read the case study
Reputation product
Dhando
Our own product: more genuine Google reviews, from a single link.
Read the case study
What Clients Ask Before Signing
Do you take equity instead of fees?
No. We charge for the work. It keeps the incentives honest and means we will tell you to build less rather than more.
What stack will you use?
Next.js, TypeScript, PostgreSQL and AWS unless there is a reason not to. It is the stack we run our own four products on, which means we hit its problems before you do.
What if the MVP fails?
Then it did its job for a fraction of what a full build would have cost. That is the point of the format.
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