Custom Software & Apps
Apps People Open Twice
The hard part of a mobile app is not shipping it. It is being something a person chooses to keep on a screen they curate.
What the Engagement Actually Covers
One codebase, both stores
React Native unless the product needs something only native can do. Two native teams is twice the cost and twice the drift.
The native parts that matter
Push notifications, camera, location, biometrics and offline state, handled properly rather than approximated in a web view.
Store submission, start to finish
Developer accounts, signing, screenshots, listing copy, privacy declarations and the review back-and-forth. First-time submissions get rejected; we expect it and plan for it.
Release infrastructure
Over-the-air updates for the JavaScript layer, crash reporting and staged rollouts, so a bad build does not reach everyone.
When to Buy This, and When Not To
This is for you if
- The product needs notifications, offline use or a device sensor
- Your users are on their phones and a mobile site is not enough
- You have a web product with daily users asking for an app
This is not for you if
If a responsive website would do, build that. An app the user has to install, update and keep is a much larger ask than a URL, and the install step loses most of the audience.
What Clients Ask Before Signing
React Native or fully native?
React Native for most products: one codebase, one team, and the performance gap no longer matters outside games and heavy graphics. Fully native when the product is built around something platform-specific.
Who owns the developer accounts?
You do, always. An app published under an agency's account is an app you cannot take with you.
How long does store review take?
Apple is typically one to three days now; Google is usually faster. Budget a week for the first submission because the first one almost always comes back with something.
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